Josip worked as manager for some of the biggest international corporations in the world (Coca-Cola, Procter & Gamble and Johnson & Johnson) and founded several successful business ventures. Traveling and experiencing new countries and cultures is his hobby and a passion. As well as writing about things that inspire him.

Academic work:

• Graduated at the Faculty of Computing on the University of Zagreb (on Department of Telecommunications, with thesis on application of Game Theory in Telecommunications)
• Graduated at “Diploma Study in Management (DSM)” program at the Faculty of Computing (University of Zagreb)
• Received his MA in Organization and Management from the Faculty of Economics of the University of Zagreb (in E-business)
• Got his PhD from the Faculty of Economics of the University of Zagreb (in CRM - Customer Relationships Management)
• For a couple of years held lectures on CRM at the school for market communication Agora

Published books:

• Co-author of “Category Management: Effective Response to the Needs of Shoppers in Retail” (authors: Josip Muller, Jerry Singh) – first Croatian book on category management
• Co-author of “Customer Relationship Management: Increasing Competitiveness Through the Application of CRM Strategies,” (authors: Velimir Srića, Josip Muller) – first Croatian book on CRM
• Co-author of “The Road to E-Business” (authors: Velimir Srića, Josip Muller) – first Croatian title on e- business

Civil Organizations and Conference Activities:

• Founder and Leader of the Croatian Academic and Business Club(www.hapk.hr))
• Participated on 9 World Business Forums that took place in New York, on which keynote speakers were some of the most influential members of business people in the world
• Organized more than 20 major business conferences including the ones on which business gurus like Jack Welch, Tom Peters and Robert Kaplan visited and had lectures in Zagreb